You’re a strong writer — probably a great one. Clients and bosses trust you to make their ideas sound good, polish their voice, and hit deadlines like a pro. But when it comes to talking strategy? That’s where things get murky.

Maybe you avoid those conversations because you think strategy is too complex. Or you worry you’ll sound like you’re overstepping. Or maybe no one ever actually showed you what strategy looks like in a content context.

Here’s the truth: strategy isn’t about buzzwords or being the smartest person in the room. Strategy is about being able to connect the dots — between business goals and content decisions, between client input and creative output. 

And the writers who can do that? They stand out. They earn more. They get brought into the real conversations.

That’s exactly what this all-in-one workshop is designed to help you do. And we'll do it with:

→ Detailed, no-holds-barred look at how content strategy works in B2B

→ Simple, actionable framework—not theory-heavy 

→ Fast ROI — use it in the very next client meeting 

→ Affordable, compared to most strategy workshops ($97 vs. $500+) 

If you’re a pro with writing work but not invited to planning calls… 

If you want clients to trust your strategic input, not just your editing skills…

The Content Strategy Starter Kit for Writers is a two video session where you’ll learn how to think like a strategist — without having to pretend you’re a CMO.

In the first video, we’ll focus on what it means to be strategic with content:

You’ll learn what content strategy actually means in the real world (not in a textbook), how to talk about it without over-explaining, and what clients are really asking for when they say “we need a strategy.” I’ll also show you a simple framework for uncovering strategic needs in just a few smart questions — no complicated audits or jargon required.

In the second half, we’ll shift into practice:

I’ll walk you through a complete content strategy example that I used for a client. You’ll get a look at a real strategy and a template you can apply to your clients, and you'll walk away knowing exactly how to start using this with your next client.

Because being a strong writer isn’t always enough. Clients want collaborators, not just content creators. And when you can confidently talk about how your writing supports their business goals? You instantly become more valuable. 

You’ll stop getting treated like an order taker. You’ll start getting brought in earlier. And you’ll feel more confident about the rates you’re charging — because you’ll finally see (and own) the strategic value you bring.

If you stay stuck in “just the words” mode, you’ll keep getting passed over for the most interesting projects. You’ll stay on the execution track while others are shaping the strategy. And over time, that can start to chip away at your confidence — not because you aren’t good, but because you haven’t been shown how to frame what you do in a more strategic light.

 Let’s change that — in two simple videos.