The AI Writing Lab

See firsthand how a pro content marketing writer uses ChatGPT to write confidently — step by step, from first prompt to final draft. Plus how you can use these tools responsibly, ethically, and skillfully to elevate your writing, not replace it.

In the on-demand AI Writing Lab you’ll discover how to:

Use ChatGPT to write blog posts, articles, and other commercial content... without losing your client's voice or sounding generic

Prompt like a pro from your own knowledge, so you can finally stop wasting time chasing “magic prompts”

Deliver top-quality client work in half the time without sacrificing depth, voice, or clarity

Stay in control of your writing (and your values) in a world of AI-generated sludge

There’s a quiet divide forming in the writing world.

Some writers are learning how to use AI to think faster, spot ideas more clearly, and take the edge off the heavy parts of client work.

 Others are stuck — either overwhelmed, skeptical, or quietly hoping this will all blow over.

Honestly, that was me in a nutshell in 2022: Everyone can see through this garbage, right?

But what I didn't realize was that it was garbage because of how I was using it. And now that I've seen AI take over the content marketing world one client and company at a time, I've completely changed my stance.

It's become very clear to me that AI IS replacing writers who write copy and marketing content without adapting to this new tool — marketers are quickly saying goodbye to the writers who resist it, ignore it, or hope it goes away.

If you’ve tried ChatGPT and it gave you junk, you’re not alone.

But it's because no one ever showed you how to use it as a writer, not a tech influencer... and that makes all the difference.

The AI Writing Lab is your look behind the curtain.

→ You’ll see exactly how I use AI to support real client work — blogs, white papers, thought leadership — without losing control of the process 

→ You’ll get a creative-first, hype-free system that respects your brain and your craft 

→ You’ll join a behind-the-scenes community of real human being writers, not freelance tire-kickers, where you can ask questions and finally get past the “I don’t know what to do with this” stage

The end result is a clear, repeatable process for creating high-quality content with AI — so you can save hours, stay sharp, and hit publish with total confidence.

I built this because I was you — skeptical, selective, and quietly annoyed at every AI headline in my feed. 

If you’re ready to stay on the employed/hired side of this shift, I’ll show you how.

“If I were still writing B2B content for clients, I would’ve paid VERY good money just to peek over Sarah’s shoulder as she builds content marketing deliverables with AI as her co-pilot. Her process is a masterclass in using AI to boost creativity, speed, and strategic thinking... without losing the soul of the work. It’s thoughtful, respectful of the craft, and jaw-droppingly effective. If you get a chance to join her inside the AI Writing Lab, don’t walk — run!”

Ed Gandia

High-Income Business Writing

For a long time, I wasn't sure AI was for the kind of high-income client work I do, or a "game-changer" in how I assemble valuable pieces of content like white papers. I was also concerned I wouldn't be a "real writer" anymore if I used it. But now I am convinced: the use of AI in content marketing isn’t over-hyped and isn't a sign you're a bad writer.

It’s already reshaping how content gets created — and what clients expect from professional writers.

Right now, confusion is normal. Overwhelm is common.

But here’s a hard truth: if you’re overwhelmed now, it’s only going to get worse.

The writers who figure this out ASAP — the ones who learn to use AI as a tool that gives them more bandwidth, more options, more insight, not a threat — will rise to the top.

They’ll move faster. Think clearer. Deliver more. And earn more. (Or just be the only ones staying in business at all

).

The AI Writing Lab is carefully crafted to help you become one of the writers that make it — by walking you through all the ways I've learned how to elevate my tried-and-true writing process with ChatGPT and custom GPTs (which I'll explain and show you about when you join in the fun

).

Not by turning you into a "prompt engineer" (which rhymes with sneer for a reason...)

Not by taking away the experience of tuning words and plucking those perfect phrases out of nowhere.

But by helping you protect your craft — and unleash it — using the tools that are changing the industry.

If you’re a pro at delivering high-quality content, but feel unsure how AI fits into your workflow…

If you want to save time and mental energy without sacrificing quality…

If you’re curious about using tools like ChatGPT but don’t want to sound like a prompt-happy robot who doesn't deserve a big paycheck…

It's time to learn from someone who writes for a living, who loves the craft, and who wants you to succeed — not live in fear — in the AI era.

The AI Writing Lab is a series of on-demand sessions that will show you exactly how to use AI to finish better writing in less time — and still be the brains in charge of this operation.

This isn’t a theory-heavy course or a string of YouTube tutorials. It’s practical. It’s hands-on. And it’s built for real working writers.

The Writing Lab is built for 3 types of writers—if you’re any of these, you’re in the right place

AI-Curious but Overwhelmed?

You’ve heard of ChatGPT, Claude, or Gemini… but aren’t sure how to use them to actually improve your writing. This gives you plug-and-play templates, walkthroughs, and gentle onboarding. No tech skills required.

Skeptical of AI Hype?

You care about quality. You want your writing to feel real—and fear AI’s just cheapening the craft. In the Lab, AI becomes your assistant, not your replacement. It helps you write faster, not flatter.

Already Using AI but Want to Go Deeper?

You’ve tried AI, but you know you’re only scratching the surface. You want better workflows, faster systems, and more output. The Lab gives you the tools top creators use to scale content across multiple channels.

Hands-On Writing Insight Sessions

Over the course of four sessions, you'll get all your questions about AI answered with walk-throughs of how I use AI for client projects like ideation, blog posts, white papers, emails, and more.

Lifetime Replay Access

You’ll own access to all the recordings in the easy-to-navigate LMS we use called B2BWI Circle.

Private Writing Community

Connect with others in the Lab who are gathering information and making decisions about the same evolution. Ask questions, check out their work, and get feedback on your own.

Bonus: How to Talk to Clients About AI Guide

IMMEDIATELY upon signing up, you'll get access to two resources to prepare you to talk to clients about AI and craft your professional "AI Policy" for your website and/or proposals.

Sarah Greesonbach, MAT, is your instructor for the 2025 B2B Writer Reset. A high-income freelance writer since 2013, Sarah has written for top B2B brands, publications, and companies and spoken or hosted workshops for premier marketing associations such as ASJA and MarketingProfs, and others. She's also appeared on popular freelance and content marketing podcasts such as High-Income Business Writing, The Copywriter Club, The Content Byte, CMO Rockstar, and more. She writes for clients today and founded The B2B Writing Institute in 2019.

"When Sarah initially suggested that my thoughts about AI could have to do with a sense of grief about how it shifts my identity as a writer, I immediately perked up. She really got to the heart about my underlying feelings about AI and helped me slowly and gently shift my thinking when I started experimenting with how AI could help with my work. Her suggestions different ways I could get more specific with prompts and instructions made me feel more in control when using tools like ChatGPT."

B2B/B2C Writer

B2B Writer

I know, I know, an on demand course? Can't I just watch YouTube.

Well, you could. There's a lot of data available for free out there on the Internet. But let me ask you the million dollar question:

Will you?

As an experienced business coach and advocate for writers, I know how many things are competing for your attention online, promising a quick fix or a simple video to change things up.

Let me make this easy for you — sign up, watch four sessions, and email me with your questions and I'll answer them personally.

No runaround, no endless queued videos and assembling your own curriculum. I already did that for you — now you just need to commit to yourself and check it out.

The timing is urgent. If you aren't futzing with AI right this second, the damage it does to your career will compound exponentially a few months from now.

Make the commitment and block off an hour a week for one month so you can be stepping into the next level this fall, not STARTING to play catch-up.

- Sarah G.

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